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Published on 11/28/2019

Published by marketing@concretebroker.com.au

Poor communication is costing us billions

The construction and concreting industry are suffering due to a lack of communication



Source : aproplan.com

First published 4th October 2018



Poor Communication, Poor Data Management:
Construction Industry Issues That Technology Adoption Can Solve

Thomas Goubau

By Thomas Goubau

48% of all construction rework in US construction sites is due mainly to miscommunication and poor project data handling



Poor Communication, Poor Data Management


According to the study’s respondents, 26% of rework is attributed to poor communication between team members. Here are the top three causes of miscommunication:

  1. Unresponsiveness between and among project team members.
  2. Inability to collaborate effectively among project stakeholders.
  3. Lack of an effective platform where project stakeholders and members can easily communicate and share project information in.

Extrapolating from the same data (see the previous article), FMI estimates that poor communication is potentially costing the US construction industry $17 billion per year while poor project data is representing $14.3 billion per year. That’s a total of $31.3 billion annual losses.

For a more in-depth read on this topic, you might want to see our article that talks about the most common construction problems and how construction management software can solve them.


Construction Professionals’ Disregard for Mobile and IT Solutions


In the same research survey, 75% of the respondents furnish their project managers and field supervisors with mobile devices. Unfortunately, only 18% of these companies use apps or software other than email, spreadsheets, text and phone calls to retrieve and access project data or to collaborate with project members and stakeholders. The results of this particular survey suggest that many construction industry leaders may be equipping workers in the field with technology but they are not getting maximum ROI on their technology investments. Construction companies are not properly using construction mobile solutions to reach their construction goals. 



Construction Technology Can Improve Data Management and Increase Productivity


The most common reasons for construction executives’ technology investments mirror the companies’ challenges with data integrity and accessibility, and demand for increased productivity. Here are the common goals of companies’ technology adoption:

  1. To provide better access to data
  2. To improve project productivity
  3. To increase project information accuracy

Obviously, companies are investing with and for the correct reasons. The problem is, they might be missing out on involving the correct people in making their software investment work within their companies.

“Construction companies are investing in mobile devices, but many teams are still relying on simple text and email rather than tapping more robust technology to collaborate and access project information,” said Stuart Frederich-Smith, vice president of product marketing at PlanGrid. “This proves a significant disconnect between the purchase of construction technology and the adoption of this technology in the field and reveals the need for end users to be included in the decision-making process. Teams that have easy-to-use tools to collaborate in real-time, a central source of truth and access to relevant data when they need it will have a greater competitive advantage.”

Related reading: Applying construction technology solutions for a safer worksite.

As quoted from FMI’s technology practice lead, Jay Snyder: “Poor communication among team members, and incorrect or inaccessible information that workers need to do their job, is costing the construction industry tens of billions of dollars annually. The majority of industry stakeholders seems to be at a loss for how to remedy these systemic and expensive problems. While construction firms continue to invest in technology, the business-critical issues of communication and data management need more strategic attention than they currently receive.”

If you relate to the 75% of the respondents who have invested in a software solution but not maximising your ROI, we have a blog post discussing 4 tips in choosing the perfect construction software and how you can make it work for you. For an overall guide in construction productivity, we also have a free ebook that you can download for free today!


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Tags: Aproplan communication concreting USA construction IT management

This article was written by marketing@concretebroker.com.au all rights reserved. The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect those of concretebroker.com