Published on 1/23/2019
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Source : ragan.com
By Syed Balkhi
1. Reach specific audiences.
One of the best benefits of guest blogging is that it gives you the opportunity to reach specific audiences through popular blogs in your industry. This lets you leverage the established audiences of these blogs to get the word out about your own website. In other words, guest blogging allows you to steal an audience for your site from other established blogs.
2. Improve SEO with free backlinks.
Search engine optimization is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google.
Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search.
Brian Dean of Backlinko managed to grow his blog traffic by 110 percent by building backlinks. He used a strategy called the skyscraper technique, which involves a ton of work. Guest blogging, however, is much easier. So, even if you don’t get a ton of referral traffic from your guest blog posts, it will still help improve your website SEO.
3. Drive traffic to landing pages and website
Without a doubt, guest blogging will bring a lot of visitors to your site. Having a proper strategy in place to direct this traffic to the right place on your blog will allow you to make the most of your referral traffic.
Just driving traffic to your homepage is not going to do you any good. Instead, you can create landing pages on your blog and link to these landing pages from your guest blogs to direct referral traffic and turn them into leads and customers.
4. Build authority.
Getting published on a high authority blog is not easy, but it’s possible. This is a great way to build authority for your blog as well.
When you get published on a reputable blog, your audience will also see you as a professional and an expert. Once your authority improves, more people will recommend your website to their friends and share your articles without hesitation.
You will begin to get more opportunities to do interviews for other blogs and podcasts. You may even land yourself a public speaking gig—which really boosts your visibility.
Even though you’re publishing guest blogs for free, always focus on creating high-quality content. This will ensure the best outcome from your guest blogging efforts. Guest blogging is about reaching bigger audiences and expanding your horizons. It’s also an effective marketing strategy that will bring you results over a long period of time.
Syed Balkhi is an online marketing expert. A version of this article originally appeared on Entrepreneur. Copyright © 2017 Entrepreneur Media, Inc. All rights reserved.
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